Every business seeks to achieve the goal of offering new products and high-quality services that stand out from the competition. In the event that your marketing plan isn’t geared to help you expand your business and provide actual results, it’s time to reconsider your marketing strategy.
If you don’t have a strategic marketing and communications plan in place, you are just not doing justice to yourself and your company.
Marketing is one of the most important areas to invest in when it comes to expanding a business, yet many businesses struggle to find the time and finances to establish and implement a marketing strategy.
Outsourcing one or more of your marketing operations to an agency partner can provide a number of advantages, including lower overhead costs and the capacity to swiftly scale your marketing efforts, as well as access to the most up-to-date tools and industry knowledge.
Outsourced marketing should not be considered as a cost to your company’s bottom line, but rather as an investment in its long-term success. A quality marketing agency will collaborate closely with your team to define important company objectives, evaluate current marketing activities, and build a results-driven strategy that will maximise your return on investment.
Here are five reasons why outsourcing your marketing initiatives could be one of the best business decisions you ever make:
1. Focus on company core functions
For companies that wish to concentrate on their core functions, outsourcing marketing operations can be a wise decision. This helps them to focus corporate resources on only the functions that are critical to the organization’s success.
Small and medium enterprises, who spend much of their time executing business operations, might benefit greatly from outsourcing marketing functions. These astute SME owners understand the value of marketing in driving growth but lack the time to devote to it, so they seek the aid of outsourced marketing experts to supplement their team and improve their whole business.
The flood of leads generated by content marketing efforts can soon overwhelm internal resources that should be focused on high-level tasks for firms involved in inbound marketing. Businesses that engage in nurturing their prospects are more likely to earn their potential customers’ confidence — and future cash — but for a small marketing team, following up with every single lead can be time-consuming and inconvenient. Lead qualification and generation functions are a wonderful beginning for an outsourced marketing team to start easing your staff’s workload and getting to know your company.
2. Accommodate accelerated growth
Another important factor driving firm leadership to outsource marketing is the necessity for rapid expansion.
For some firms, shortening time-to-market is critical to increasing growth. Timeliness is a major consideration when designing and implementing techniques for establishing a new brand, repackaging a product, or developing a content strategy for your company.
Putting together an in-house staff to support these functions would take a lot of time, effort, and energy. To find, attract, hire, and train new team members, both human resources and company management would be required. In this instance, outsourcing marketing to a cross-functional team that has already been created, proven successful, and is ready to go is a wise decision. In certain cases, growth occurs all at once.
Outsourcing marketing services can be a beneficial strategy during the merger of existing brands as organizational expansion through corporate acquisitions becomes more widespread. To ensure brand consistency across the marketplace, many brands must unite their marketing databases and other internal systems under one corporate umbrella.
To avoid putting pressure on internal team members who are responsible for day-to-day marketing, an outsourced marketing team may expertly integrate various brands as the firm works toward a unified strategy.
3. Reduce fixed costs
Another important reason why a company’s management would consider outsourcing marketing responsibilities is to save money. You are adding major fixed expenditures to your company overhead when you hire in-house workers to advertise your products and services. Furthermore, while acquiring technically skilled individuals, the wage and benefit package costs skyrocket.
Another key advantage of outsourcing company services is the ability to shift a considerable portion of your expenses from fixed to variable prices. This is particularly critical for businesses who are exploring new markets or launching new goods. The ability to perform essential marketing functions such as content creation, website development, and search engine marketing without having to commit to fixed salary and benefits costs is a major driver for marketing outsourcing, as it allows for flexibility and scalability in projects and campaigns of any size and scope.
Marketing budgets are starting to decline, forcing marketing teams to generate better results with less resources. It makes sense to outsource critical technical services like website building, branding, and video production when marketing budgets are short. Organizations can be fiscally nimble while keeping a high-quality appearance and feel for their brand by outsourcing these activities to agencies.
4. Access to technology expertise and unique perspectives
The marketing landscape has evolved dramatically into the digital arena in recent years, and the abilities required to implement these techniques have gotten more sophisticated and precise. Furthermore, these technologies are rapidly changing and evolving, making it difficult to stay up. As your company grows, you may discover that your in-house team lacks the knowledge required to fully exploit these digital technologies.
You can significantly expand your skill pool by outsourcing marketing functions. These outside resources will have the necessary skills, tools, and expertise to plan and execute marketing campaigns across many platforms. SEO, SEM, website building, online advertising, social media marketing, and video production are just a handful of the marketing disciplines that can be outsourced.
The capacity to tap into distinct views and objective points of view is a less tangible but extremely crucial benefit of outsourced marketing. When it comes to solving firm business problems, in-house designers, content creators, and analysts often have the “this is how we’ve always done it” blinders on. You can tap into the inventiveness and original ideas of unbiased professionals by bringing in external resources to aid with creative, branding, and content.
5. Dedicated Focus on Marketing Projects
Specific marketing projects that need substantial time, resources, and/or experience, such as a website redesign, a rebranding initiative, a content marketing plan, or a media relations program, are fantastic places to outsource your marketing efforts.
The field of marketing is extensive, with numerous niche areas to investigate. One of the biggest advantages of working with an external marketing firm is that you may take use of its team’s diverse marketing competencies and skillsets, whether for a one-time marketing project or continuous strategic communications.
Thinking about outsourcing marketing functions for your business or looking for more material to help convince management and stakeholders in that direction? TALK to US!