Social media channels are the prevalent and no longer the ‘phenom’ on the digital space. Platforms such as Facebook, Instagram, Twitter, and LinkedIn are extremely popular in their own ways, for their capacity to share images, videos, texts and messages, news and other forms of content to their users.
For businesses, social media marketing has become a key component in the marketing mix, offering value insights to successful marketing campaigns. Social media is the preferred digital touchpoint for many businesses to engage their customers, forming social contacts and connections to potentially lead to a successful conversion.
With a plethora of different social media platforms available, one of the common questions asked by businesses is – Which social platform is good for my Business?
Let’s take a quick look at three popular platforms – Facebook, Instagram and Twitter.
Facebook is about connecting people with their personal networks including family and friends.
Users of Facebook normally share photos, videos and general updates of their lives on the platform.
Facebook has the largest number of social media users in the world, the potential reach of a Facebook Business Page is rather significant.
Facebook users tend to interact with their favourite brands on the platform more than any other social network. Fans and followers of a brand on Facebook, are more likely to recommend the brand to their friends and are also more likely to purchase the product.
Instagram is a social platform that is used to share photos and videos. Users generally use Instagram to post their “highlight reel” and follow friends as well as influencers. This is how users become a part of a social media community.
With interactive community, users on this platform are more likely to engage with a brand. Instagram is meant for sharing your best photos and videos with your followers, as well as interacting and engaging with influencers.
Twitter, is used to share quick tips, article links, and trending news or headlines.
With a character limit of 280 characters or less, Twitter is ideal for sharing bite-sized content in a quick, timely, and easily-consumable format.
Consideration Factors for deciding on the appropriate social media platform
- Facebook is platform for more in-depth engagement with an audience. Businesses can create proper business profile pages, share exclusive content like images, or even articles and events.
Businesses can make use of Instagram to create an interactive community whereby users are more likely to engage. Instagram User engagements are high with the brands and influencers that they like and follow.
- With a character limit of less than 280 characters, Twitter would be a good platform for ‘shout-outs’ or ‘keynote pitches’. If your brand has frequent content messages to be shared on a frequent basis, Twitter allows you to reach out to your audience quickly and succinctly.
As all the platforms are free to use, it is probably best for businesses to try all of Facebook, Instagram and Twitter to see which platform works best for your business.
If your business is looking to improve its online presence and digital touchpoints, and create engaging social media campaigns to increase your brand equity, Work with us.