Search Engine Optimisation (SEO) is the art and science of ensuring that a website is set up to satisfy the criteria of a search engine’s algorithm in order to get the best possible position on the Search Engine Results Page (SERP). Both the site structure (including page and folder organization, URL structure, descriptive tags, and so on) and the content itself are considered.
SEO requires a great deal of attention to detail, and recommended practices change frequently as search engine algorithms evolve. Let’s look at some of the basic SEO guidelines to help you get started.
✓ Be Mobile Friendly
Almost every digital marketing channel is available on mobile, so prevalent that Google is increasingly emphasizing mobile versions of websites for crawling and indexing – and if a site isn’t designed for a fantastic mobile user experience, organic results will suffer.
✓ Use Clear & Simple URLs
Use clear and simple URLs that explain the content on a page are easier for crawlers to understand, as well as clearer and more ‘friendly’ for web users.
✓ Improve Site Navigation
Ensure that your website’s file and folder structure is set up to help visitors locate the content they’re looking for and to help search engines understand what content you consider to be significant.
✓ Make Use of Titles & Tags
Create distinctive and descriptive page titles to inform crawlers about the page’s topic. Use the ‘description’ meta element to provide a more complete summary of the page’s content to crawlers. Because your description tag may appear in search results, it’s important to offer content that is relevant, interesting and beneficial to online users.
✓ Advocate Quality Content
When visitors share or refer others to your website, it improves its reputation in search engines’ eyes. Create interesting and valuable material and market it by publishing blog posts or sending out newsletters. Make sure your website URL is prominently shown on letterheads, posters, and even your business cards!
✓ Develop Proper Page Structure
Create a hierarchical structure for your content using ‘header’ tags to make it easier for crawlers and visitors to traverse. Make sure the ‘anchor text’ (the visible, clickable content in a hyperlink) is unique and meaningful; generic words like ‘click here’ should be avoided.
Want to know more about SEO and why is it important for your business, check out our article on here.